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Weekly Infographic Candy: The History of Hashtags

The online world is rapidly becoming more visual.  Photo streams, viral videos and snazzy SlideShareware rule the social news feed.  In particular, Infographics are the new black when it comes to communicating research data, trends, case studies, unique histories plus all kinds of random trivia and pop culture.

Over the past year, I’ve become addicted to Infographic communities like Visual.ly and am amazed at the ingenious creativity these artists use to present facts and tell stories.  When you find something great – you just have to share it.  So, I am launching a new weekly series on iMediaAvenue that will highlight my favorite pieces of Infographic candy.  Yes, I admit I have a serious digital sweet tooth.

First one out of the candy bowl is an awesome one I came across from the blurGroup that does a fantastic job presenting the history of the now infamous hashtag.  Hashtags are typically employed on social media sites such as Twitter via a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

A few things I spotted that you may find interesting:

  • side-by-side hashtag timeline adoption by social platforms – notably Tumblr strategically used hashtags to rapidly scale their community
  • lots of case examples of brand hashtag campaigns that went wrong – opportunity to learn from the mis-adventures of others
  • #Nike campaign vignette is a best in class example of using hashtags to build and foster long-term community with your fans
The History of the Hashtag

Explore more infographics like this one on the web’s largest information design community – Visually.

Source: blurGroup via Visual.ly

About Michelle Batten

Michelle Batten is a seasoned digital marketing & advertising leader. She has spent two decades in the interactive arena, working with Fortune 1000 brands + start-ups to define and execute their digital initiatives. An emerging media visionary, Michelle is currently serving as Head of Global Marketing for Mobile & Innovation Intrapreneur for Amadeus, a global travel technology company. She is also the President for the Chicago American Marketing Association. Her passions include culture + tech evolution, mentoring, experiential travel and foodspotting.

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