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Weekly Infographic Candy: State of Mobile 2013

Mobile is now part of the fabric of daily life.  By the end of 2013, there will be more smartphones than people on the planet.

This week’s Infographic is brought to you by the Digital Buzz Blog with a dizzying array of growth stats depicting how media consumption habits have changed thanks to the proliferation of mobile devices.  As we were all once upon a time scratching our heads wondering if anyone would ever ‘shop online’, now we’re witnessing the transformation of commerce on the tiny screen – some stats that should have every marketer and retailer on their toes:

  • 80% of consumers plan to conduct mobile commerce in the next 12 months
  • 41% of people have used a mobile device to browse for a product after seeing it on a show or advertisement
  • 68% and 67% research on their smartphones and tablets respectively
  • 25% increase from 2012 to 2013 in usage of mobile devices to enhance the shopping experience
  • Within 5 years, half of smartphone users will be using mobile wallets as their preferred payment method

Lots of innovations in mobile still to come – hopefully elongating battery life is one of them.

Source: Digital Buzz Blog

About Michelle Batten

Michelle Batten is a seasoned digital marketing & advertising leader. She has spent two decades in the interactive arena, working with Fortune 1000 brands + start-ups to define and execute their digital initiatives. An emerging media visionary, Michelle is currently serving as Head of Global Marketing for Mobile & Innovation Intrapreneur for Amadeus, a global travel technology company. She is also the President for the Chicago American Marketing Association. Her passions include culture + tech evolution, mentoring, experiential travel and foodspotting.

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