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Weekly Infographic Candy: Social Media Facts 2013

Social media channels are entering the mainstream media as the largest players now attract between 70M and 1.5 billion users worldwide.  With mass growth come new waves of audience adoption and behavior that will require marketers to be even more nimble as they plan the next generation of their engagement strategies.

This week’s little infographic gem is brought to you by the folks at Digital Insights who combed a variety of sources to pull out some telling shifts in the social demographics of Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest.  A few statistics you may find especially handy:

Facebook – 75% of a post’s potential engagement occurs within the first 5 hours it goes live

Twitter – 55-64 yrs olds are the fastest growing demographic; 79% of which are active

Google+ – 80% of users log in at least once a week; 60% of them log in daily

LinkedIn – 81% of users belong to at least 1 group

Instagram – gets 1,000 comments per second

Pinterest – 80% of total pins are repins

General – 46% of consumers say the integration of social media makes them more likely to share products and services with others

Social Media Facts 2013

Explore more infographics like this one on the web’s largest information design community – Visually.

Source: Digital Insights via

Notably absent from this list: YouTube, Vine, Foursquare and MySpace.  As the year comes to a close, it will be interesting to see how the social media landscape will continue to change.  Who will enter as the next big social platform?  Who will be acquired?  Share your predictions in the comments below.

About Michelle Batten

Michelle Batten is a seasoned digital marketing & advertising leader. She has spent two decades in the interactive arena, working with Fortune 1000 brands + start-ups to define and execute their digital initiatives. An emerging media visionary, Michelle is currently serving as Head of Global Marketing for Mobile & Innovation Intrapreneur for Amadeus, a global travel technology company. She is also the President for the Chicago American Marketing Association. Her passions include culture + tech evolution, mentoring, experiential travel and foodspotting.

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