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iMediaSpot: Holy Unconventional Marketing, SFBatKid!

SFBatkid_Saving Damsel_featureimage_image_15NOV13

For the last year, everyone has been talking about ‘the Oreo moment’ and how to make their marketing more ‘real-time’ in order to seize opportunity during live events with the hopes of going viral.  Now, the Make-A-Wish Foundation has shown us how to unleash your brand purpose and create a memorable real-time experience that doesn’t feel much like marketing. What ... Read More »

Weekly Infographic Candy: Social Media Facts 2013

SocialMediaFacts2013_infographicfeature_image_30OCT13

Social media channels are entering the mainstream media as the largest players now attract between 70M and 1.5 billion users worldwide.  With mass growth come new waves of audience adoption and behavior that will require marketers to be even more nimble as they plan the next generation of their engagement strategies. This week’s little infographic gem is brought to you ... Read More »