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Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

Mobile Customer Experience - What's Now & What's Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and brand.  But the consumer mobile experience ... Read More »

iMedi8: Inside Social TV

SocialTV_Feature_image_27OCT13

This month’s edition of iMedi8 features eight informative posts covering recent trends around the growth of social television also known as connected television.  Social television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.  It was named one of the ten most important emerging technologies ... Read More »

iMedi8: Inside Augmented Reality

iMedi8_AugmentedReality_image_01JUL13

This month’s edition of iMedi8 features eight interesting posts covering recent trends around the use of augmented reality.  According to Juniper Research, AR applications are expected to generate close to $300 million in revenues globally in 2013.  Yet, a recent survey by BiTE Interactive revealed that 38% of people say they would not buy or wear Google Glass even if ... Read More »

Driving Social Brand Value Effectively: A Conversation with Social@Olgivy’s Peter Fasano

PeterFasano_Headshot_28NOV12

The digital media hype curve continues to rise and fall, bringing a dizzying array of marketing ‘gotta have its’ with each twist and turn.  Since my early days in digital media, Peter Fasano, now Senior Vice President for Social@Olgivy in Atlanta, has been one of my touchstones in the ever changing, never a dull moment industry.  Over the years, Pete ... Read More »

Can’t Teach an Old Dog New Tricks

OldDog-NewTrick_image_08SEP12

It’s a case of the old familiar.  Think back to the late 1990s – the Web 1.0 dawn before eCommerce saw everyone trying to stuff their print brochure onto the web = we ended up with brochureware.  Web 2.0 hasn’t been any different in my view – now, most brands are trying to stuff their websites into Facebook and e-mail ... Read More »