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Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

Mobile Customer Experience - What's Now & What's Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and brand.  But the consumer mobile experience ... Read More »

iMedi8: Inside Social TV

SocialTV_Feature_image_27OCT13

This month’s edition of iMedi8 features eight informative posts covering recent trends around the growth of social television also known as connected television.  Social television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.  It was named one of the ten most important emerging technologies ... Read More »

iMedi8: Inside Augmented Reality

iMedi8_AugmentedReality_image_01JUL13

This month’s edition of iMedi8 features eight interesting posts covering recent trends around the use of augmented reality.  According to Juniper Research, AR applications are expected to generate close to $300 million in revenues globally in 2013.  Yet, a recent survey by BiTE Interactive revealed that 38% of people say they would not buy or wear Google Glass even if ... Read More »

SXSWi 2013: In Search of the Next Big Thing

SXSWi_SignFeature_image_10MAR13

It’s that time of year…March Madness is upon us.  For most, it’s the season for NCAA championship ball accompanied by frothy green pints of Irish ale.  But for the techno-geeks, creative chics and other innovator-enthusiasts, the early part of March heralds a 5-day pilgrimage to Austin, TX for the annual South by Southwest Interactive (SXSWi) or ‘Southby’ experience as it’s ... Read More »

iMediaOutlook: 6 Trends to Watch in 2013

2013_stopwatch_image_23JAN13

2013 is off and running – time to take stock of various predictions about the evolution, maturation, coalescing of mobile, social and other digital trends.  Its an exciting time for all industries, thanks to rising device sophistication, increased bandwidth technology and feisty, knock em dead entrepreneurial spirit.  Ready or not, the face of business is about to get another makeover ... Read More »

Pushing the Check-In Envelope: A Day Spent Hacking at Foursquare HQ

4Square_HackathonKickOff_image_18JAN13

Ah, the lure of the social media check-in…you may be asking, what’s all the hype about?  Is it the vain need to inform the world of where you are every moment? A serendipitous tool for finding a lunch partner or meeting up with a former colleague you didn’t know was in the same town or airport as you?  Perhaps it’s ... Read More »

Can’t Teach an Old Dog New Tricks

OldDog-NewTrick_image_08SEP12

It’s a case of the old familiar.  Think back to the late 1990s – the Web 1.0 dawn before eCommerce saw everyone trying to stuff their print brochure onto the web = we ended up with brochureware.  Web 2.0 hasn’t been any different in my view – now, most brands are trying to stuff their websites into Facebook and e-mail ... Read More »