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iMediaSpot: Holy Unconventional Marketing, SFBatKid!

SFBatkid_Saving Damsel_featureimage_image_15NOV13

For the last year, everyone has been talking about ‘the Oreo moment’ and how to make their marketing more ‘real-time’ in order to seize opportunity during live events with the hopes of going viral.  Now, the Make-A-Wish Foundation has shown us how to unleash your brand purpose and create a memorable real-time experience that doesn’t feel much like marketing. What ... Read More »