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Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

Mobile Customer Experience - What's Now & What's Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and brand.  But the consumer mobile experience ... Read More »

iMedi8: Inside Social TV

SocialTV_Feature_image_27OCT13

This month’s edition of iMedi8 features eight informative posts covering recent trends around the growth of social television also known as connected television.  Social television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.  It was named one of the ten most important emerging technologies ... Read More »

iMedi8: Inside Augmented Reality

iMedi8_AugmentedReality_image_01JUL13

This month’s edition of iMedi8 features eight interesting posts covering recent trends around the use of augmented reality.  According to Juniper Research, AR applications are expected to generate close to $300 million in revenues globally in 2013.  Yet, a recent survey by BiTE Interactive revealed that 38% of people say they would not buy or wear Google Glass even if ... Read More »

iMedi8: Inside Gamification

Gamification_FeatureImage_02MAY13

This month’s edition of iMedi8 features eight great finds covering recent trends happening within the world of gamification.  With analysts claiming that gamification will be in 25% of redesigned business processes by 2015, how are marketers preparing themselves to capitalize appropriately on the fun, play, transparency, design and challenge games can offer to the achievement of their business objectives?  Some ... Read More »

iMedi8: Inside Emerging Commerce

iMedi8_FeatureImage_image_26MAR13

This month’s edition of iMedi8 features eight great finds covering recent trends happening within mobile, social and other emerging forms of commerce.  From Facebook Gift Cards integration with brick & mortar and Pinterest in mom’s grocery shopping carts, to Amex enabled Tweet purchases and Foursquare expansion of credit card specials – eCommerce as we know it is poised for rapid ... Read More »

SXSWi 2013: In Search of the Next Big Thing

SXSWi_SignFeature_image_10MAR13

It’s that time of year…March Madness is upon us.  For most, it’s the season for NCAA championship ball accompanied by frothy green pints of Irish ale.  But for the techno-geeks, creative chics and other innovator-enthusiasts, the early part of March heralds a 5-day pilgrimage to Austin, TX for the annual South by Southwest Interactive (SXSWi) or ‘Southby’ experience as it’s ... Read More »

iMedi8: Inside Innovation

Innovation Ball_image_03FEB13

Welcome to the first edition of iMedi8 – featuring eight great reads, infographics and videos on an industry topic / trend each month.  Lately, my research in innovation has led me to some fantastic thought leadership pieces from top consulting minds, academics and brand leaders.  Each of the links below have directly contributed to my day job of designing and ... Read More »

iMediaOutlook: 6 Trends to Watch in 2013

2013_stopwatch_image_23JAN13

2013 is off and running – time to take stock of various predictions about the evolution, maturation, coalescing of mobile, social and other digital trends.  Its an exciting time for all industries, thanks to rising device sophistication, increased bandwidth technology and feisty, knock em dead entrepreneurial spirit.  Ready or not, the face of business is about to get another makeover ... Read More »

SMWChicago12: SMW Party Experiment – Analog vs. Digital, Who Trumps Who?

SMWPartyExperiment_banner_03OCT12

Picture it – two simultaneous parties are taking place; one with a sultry speakeasy echo of the earliest of analog days, the other with a bright, electro-chill vibe lit up over a multitude of digital flashes and screens.  In one, smartphones are not permitted; in the other, large wall screens invite participants to add their own mark to the virtual ... Read More »