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Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

Mobile Customer Experience - What's Now & What's Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and brand.  But the consumer mobile experience ... Read More »

Managing the Changing Digital Dynamic: A Conversation with Hilton Worldwide’s Virginia Suliman

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The travel industry has a deep heritage in digital media going back to the earliest Web 1.0 days when consumers discovered they could research and book their flights and hotels online.  This simple, yet powerful capability is what initially drew me into the consumer digital world – I’ve been hooked ever since.  Nearly two decades later, the travel industry is ... Read More »

Socking It to your Customers with Social Utility: A Tale of 2 Brands #CAMAExpert

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Last week, the Chicago chapter of the American Marketing Association (AMA) brought together powerful +100 year-old consumer brand Walgreens with clever, rising startup Georama to share how they each built sticky customer experiences through a committed focus to creating social media utility. Walgreens is no stranger to serving the utilitarian needs of its customers on a daily basis.  A few ... Read More »