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Navigating the New Currencies of the Social Web: A Conversation with WCG’s Greg Matthews

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The pace of today’s digital communications, largely driven by the evolution of its technology underpinnings, continues at breakneck speed – the latest Conversation Prism 4.0 created by Brian Solis and JESS3 that tracks social networking services across 26 categories, revealed 122 individual services were removed and 111 services were added just in the last 3 years.  With so many changes, ... Read More »

Socking It to your Customers with Social Utility: A Tale of 2 Brands #CAMAExpert

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Last week, the Chicago chapter of the American Marketing Association (AMA) brought together powerful +100 year-old consumer brand Walgreens with clever, rising startup Georama to share how they each built sticky customer experiences through a committed focus to creating social media utility. Walgreens is no stranger to serving the utilitarian needs of its customers on a daily basis.  A few ... Read More »

iMedi8: Inside Gamification

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This month’s edition of iMedi8 features eight great finds covering recent trends happening within the world of gamification.  With analysts claiming that gamification will be in 25% of redesigned business processes by 2015, how are marketers preparing themselves to capitalize appropriately on the fun, play, transparency, design and challenge games can offer to the achievement of their business objectives?  Some ... Read More »

The New Pace of B2B Marketing: A Conversation with Crowe Horwath’s Cheryl Moe

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The face of B2B marketing is rapidly changing – according to eMarketer, social/digital media buying is up a whopping 55% and mobile marketing tactics grew nearly 30% in the last three years.  It’s a fascinating space to watch as digital channels continue to unfold and brand marketers respond to the opportunities these new channels create.  Last Fall I met Cheryl ... Read More »

Driving Social Brand Value Effectively: A Conversation with Social@Olgivy’s Peter Fasano

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The digital media hype curve continues to rise and fall, bringing a dizzying array of marketing ‘gotta have its’ with each twist and turn.  Since my early days in digital media, Peter Fasano, now Senior Vice President for Social@Olgivy in Atlanta, has been one of my touchstones in the ever changing, never a dull moment industry.  Over the years, Pete ... Read More »

iMedi8: Inside Innovation

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Welcome to the first edition of iMedi8 – featuring eight great reads, infographics and videos on an industry topic / trend each month.  Lately, my research in innovation has led me to some fantastic thought leadership pieces from top consulting minds, academics and brand leaders.  Each of the links below have directly contributed to my day job of designing and ... Read More »

Unraveling Innovation: Winter DIG Day with Engauge

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Innovation continued its disruptive march in 2012 – across not only the tech and communications fields, but other more mainstream industries such as healthcare, sports, retail and in-home appliances as well.  Its transformative pace is accelerating as fiesty digital trends quickly evolve into new business models and product inventions. Last December, I was invited by Engauge’s Digital Innovation Group (DIG) ... Read More »

Burberry’s Innovation Turn-Around: Straight from the Top

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How do you go from a relegated British 50’s classic to become one of the world’s most innovative retail brands ranked by Fast Company?  For Burberry, it took a zealous focus led by its CEO, Angela Ahrendts, to target Millennials head on and go after their native digital world. Last November, I had a chance to hear Ahrendts speak at ... Read More »

Defining your Digital Strategy with the Audience in Mind: A Conversation with Morningstar’s Tara Giuliano

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This past summer, I had the pleasure of meeting several of Chicago’s rising female B2B marketing stars – among them Tara Giuliano, Director of Product Management & Marketing at Morningstar.  Tara and I quickly discovered we shared mutual passions for the evolution of digital media and it’s ability to transform culture within in our respective industries.  She is the President-elect ... Read More »

P&G’s Digital Vision + Open Innovation: Keys Behind their Success

Execs Club of Chicago - P&G CEO Bob McDonald

Over the last few months, I’ve been looking into various enterprise innovation programs to discover some of the secrets behind their market success.  In my searches, I came across a recent Global Innovation 1000 study by Booze & Company that found the top 10 Most Innovative companies outperformed the top R&D Spenders in several key financial metrics by a significant ... Read More »