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iMedi8: Inside Social TV

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This month’s edition of iMedi8 features eight informative posts covering recent trends around the growth of social television also known as connected television.  Social television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.  It was named one of the ten most important emerging technologies ... Read More »

Weekly Infographic Candy: Social Media Facts 2013

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Social media channels are entering the mainstream media as the largest players now attract between 70M and 1.5 billion users worldwide.  With mass growth come new waves of audience adoption and behavior that will require marketers to be even more nimble as they plan the next generation of their engagement strategies. This week’s little infographic gem is brought to you ... Read More »

Weekly Infographic Candy: 25 Awesome Social Media Tools Your Brand Should be Using

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Social media is in prime time mode.  With the dizzying array of social channels and new features, marketers need to arm themselves with more sophisticated tools to keep up with their consumers and stay relevant. Today’s Infographic treat comes from the folks at the Social Media Strategies Summit and is very handy run down of the latest and greatest social ... Read More »

Managing the Changing Digital Dynamic: A Conversation with Hilton Worldwide’s Virginia Suliman

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The travel industry has a deep heritage in digital media going back to the earliest Web 1.0 days when consumers discovered they could research and book their flights and hotels online.  This simple, yet powerful capability is what initially drew me into the consumer digital world – I’ve been hooked ever since.  Nearly two decades later, the travel industry is ... Read More »

Socking It to your Customers with Social Utility: A Tale of 2 Brands #CAMAExpert

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Last week, the Chicago chapter of the American Marketing Association (AMA) brought together powerful +100 year-old consumer brand Walgreens with clever, rising startup Georama to share how they each built sticky customer experiences through a committed focus to creating social media utility. Walgreens is no stranger to serving the utilitarian needs of its customers on a daily basis.  A few ... Read More »