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Socking It to your Customers with Social Utility: A Tale of 2 Brands #CAMAExpert

swiss-army knife_image_11JUN13

Last week, the Chicago chapter of the American Marketing Association (AMA) brought together powerful +100 year-old consumer brand Walgreens with clever, rising startup Georama to share how they each built sticky customer experiences through a committed focus to creating social media utility. Walgreens is no stranger to serving the utilitarian needs of its customers on a daily basis.  A few ... Read More »

Burberry’s Innovation Turn-Around: Straight from the Top

ECChicago_BurberryLuncheon_image_28NOV12

How do you go from a relegated British 50’s classic to become one of the world’s most innovative retail brands ranked by Fast Company?  For Burberry, it took a zealous focus led by its CEO, Angela Ahrendts, to target Millennials head on and go after their native digital world. Last November, I had a chance to hear Ahrendts speak at ... Read More »

iMediaSpot: Bazaart iPad App – Turns Your Pins into Personalized Shopping Catalog

Make personalized look books from your Pinterest pins on your iPad

Remember the days of making magazine picture collages of the people, places and things that inspired you or were on your holiday wish list?  Now you can put away your scissors and glue sticks, with the snazzy new shoppable catalog ala look book creation tool courtesy of Bazaart. What it is: iPad app that allows fashionistas and their fans to ... Read More »