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Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

Mobile Customer Experience - What's Now & What's Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and brand.  But the consumer mobile experience ... Read More »

Weekly Infographic Candy: State of Mobile 2013

Infographic-2013-Mobile-Growth-Statistics_feature_image_04NOV13

Mobile is now part of the fabric of daily life.  By the end of 2013, there will be more smartphones than people on the planet. This week’s Infographic is brought to you by the Digital Buzz Blog with a dizzying array of growth stats depicting how media consumption habits have changed thanks to the proliferation of mobile devices.  As we ... Read More »

Socking It to your Customers with Social Utility: A Tale of 2 Brands #CAMAExpert

swiss-army knife_image_11JUN13

Last week, the Chicago chapter of the American Marketing Association (AMA) brought together powerful +100 year-old consumer brand Walgreens with clever, rising startup Georama to share how they each built sticky customer experiences through a committed focus to creating social media utility. Walgreens is no stranger to serving the utilitarian needs of its customers on a daily basis.  A few ... Read More »

SXSWi 2013: In Search of the Next Big Thing

SXSWi_SignFeature_image_10MAR13

It’s that time of year…March Madness is upon us.  For most, it’s the season for NCAA championship ball accompanied by frothy green pints of Irish ale.  But for the techno-geeks, creative chics and other innovator-enthusiasts, the early part of March heralds a 5-day pilgrimage to Austin, TX for the annual South by Southwest Interactive (SXSWi) or ‘Southby’ experience as it’s ... Read More »

Pushing the Check-In Envelope: A Day Spent Hacking at Foursquare HQ

4Square_HackathonKickOff_image_18JAN13

Ah, the lure of the social media check-in…you may be asking, what’s all the hype about?  Is it the vain need to inform the world of where you are every moment? A serendipitous tool for finding a lunch partner or meeting up with a former colleague you didn’t know was in the same town or airport as you?  Perhaps it’s ... Read More »

Turning Bullish on Facebook…Wait and See

Bull-icon_31OCT12

Ever since its IPO in May of this year, the speculation on the value of Facebook has been fodder for analysts and everyday water cooler conversations.  With a market debut price of $38 per share that quickly plummeted to $21 within 5 months, Facebook was quickly dismissed as an overhyped, hot headed upstart destined to follow in the footstep of ... Read More »