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Managing the Changing Digital Dynamic: A Conversation with Hilton Worldwide’s Virginia Suliman

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The travel industry has a deep heritage in digital media going back to the earliest Web 1.0 days when consumers discovered they could research and book their flights and hotels online.  This simple, yet powerful capability is what initially drew me into the consumer digital world – I’ve been hooked ever since.  Nearly two decades later, the travel industry is ... Read More »

Navigating the New Currencies of the Social Web: A Conversation with WCG’s Greg Matthews

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The pace of today’s digital communications, largely driven by the evolution of its technology underpinnings, continues at breakneck speed – the latest Conversation Prism 4.0 created by Brian Solis and JESS3 that tracks social networking services across 26 categories, revealed 122 individual services were removed and 111 services were added just in the last 3 years.  With so many changes, ... Read More »

The New Pace of B2B Marketing: A Conversation with Crowe Horwath’s Cheryl Moe

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The face of B2B marketing is rapidly changing – according to eMarketer, social/digital media buying is up a whopping 55% and mobile marketing tactics grew nearly 30% in the last three years.  It’s a fascinating space to watch as digital channels continue to unfold and brand marketers respond to the opportunities these new channels create.  Last Fall I met Cheryl ... Read More »

Driving Social Brand Value Effectively: A Conversation with Social@Olgivy’s Peter Fasano

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The digital media hype curve continues to rise and fall, bringing a dizzying array of marketing ‘gotta have its’ with each twist and turn.  Since my early days in digital media, Peter Fasano, now Senior Vice President for Social@Olgivy in Atlanta, has been one of my touchstones in the ever changing, never a dull moment industry.  Over the years, Pete ... Read More »

Defining your Digital Strategy with the Audience in Mind: A Conversation with Morningstar’s Tara Giuliano

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This past summer, I had the pleasure of meeting several of Chicago’s rising female B2B marketing stars – among them Tara Giuliano, Director of Product Management & Marketing at Morningstar.  Tara and I quickly discovered we shared mutual passions for the evolution of digital media and it’s ability to transform culture within in our respective industries.  She is the President-elect ... Read More »

Virtual Collaboration & Investing in STEM: A Conversation with Microsoft’s Adam Hecktman

Virtual Collaboration & Investing in STEM: A Conversation with Microsoft’s Adam Hecktman

I had the good fortune to recently meet Adam Hecktman, Director of the Microsoft Technology Center (MTC) in Chicago.  Adam was kind enough to give me a tour of the Chicago MTC and sit down with me to discuss what he sees happening as enterprises learn to become more pervasively connected through virtual collaboration tools.  He also shared a few highlights ... Read More »