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7 Things Marketing Can Learn from Improv

Second City Improv - Yes And' and other great reading for improvisers

Marketing is both an art and a science. Throughout the last hundred years, marketing has ebbed and flowed between these two disciplines, never quite finding the elusive balance between them. In the last five years, the marketing industry has become increasingly infatuated with the science side – for very good reasons. Thanks to the rise of digital and social media, ... Read More »

iMedia Labs: Learning to Embrace the Beauty of Imperfection

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It’s been almost a month since Chicago Ideas Week #CIW 2013 wrapped – after attending 17 different events I’m still absorbing a lot of mind blowing stories and great tools.  But the one thing that has persistently occupied my mind is the epic battle of the Perfect vs Imperfect, which at times as haunted me more often than I’d like ... Read More »

5 Ways to Get Your Hands Dirty with Design Thinking

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Chicago Ideas Week (CIW) 2013 has come and gone – once again, this year’s Innovation Labs did not disappoint.  I was fortunate to attend five really amazing lab sessions and walked away with a whole new cadre of design thinking techniques and tools to spice up my team’s as well as my own innovation work.  Like most people, the images ... Read More »

Creating a Culture of Innovation that’s Built to Last

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Innovation.  Its easily one of the most used buzzwords floating through corporate hallways and coffee houses alike yet most would agree it is fundamentally misunderstood.  Vast numbers of books, articles, conferences describe key ideation processes, prototyping techniques and organizational structures ranging from venture funds and corporate innovation labs to start-up teams and enterprise crowdsourcing communities.  But even with all of ... Read More »

iMediaLabs: Collaboration XOXO with Basecamp

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Secret. Ongoing inspiration, brainstorming, problem solving and learning with others rarely happens in your inbox.  To truly tap into the collective power of your team and/or extended peer community requires getting out of your daily e-mail stream and interacting in a more fluid and contextual digital environment with a human face. Six months ago, I introduced my innovation team to ... Read More »

iMediaSpot: Call Us Walter – Ad Agency Goes Pop-Up

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The world of big brand agencies and scrappy startups briefly collided when J Walter Thompson’s brilliant agency accelerator, known as ‘Walter’, made it’s appearance at this year’s South by Southwest Interactive (SXSWi) last March.  Startups are often long on technology & product and come up short when it comes to getting their story told to the masses.  With Walter, a ... Read More »

SXSWi 2013: In Search of the Next Big Thing

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It’s that time of year…March Madness is upon us.  For most, it’s the season for NCAA championship ball accompanied by frothy green pints of Irish ale.  But for the techno-geeks, creative chics and other innovator-enthusiasts, the early part of March heralds a 5-day pilgrimage to Austin, TX for the annual South by Southwest Interactive (SXSWi) or ‘Southby’ experience as it’s ... Read More »

The Lean Startup: 10 Lessons for Us All

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Entrepreneurship.  Disruption.  The Next Big Thing.  Invention is alive and well.  Over the last decade, we’ve seen an explosion of startups – some like Twitter and Pinterest have left an indelible mark on our culture while others barely eeked out a puff of smoke as they faded into the distance.  Disruption is also raging inside corporate walls at places like ... Read More »

iMedi8: Inside Innovation

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Welcome to the first edition of iMedi8 – featuring eight great reads, infographics and videos on an industry topic / trend each month.  Lately, my research in innovation has led me to some fantastic thought leadership pieces from top consulting minds, academics and brand leaders.  Each of the links below have directly contributed to my day job of designing and ... Read More »

Unraveling Innovation: Winter DIG Day with Engauge

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Innovation continued its disruptive march in 2012 – across not only the tech and communications fields, but other more mainstream industries such as healthcare, sports, retail and in-home appliances as well.  Its transformative pace is accelerating as fiesty digital trends quickly evolve into new business models and product inventions. Last December, I was invited by Engauge’s Digital Innovation Group (DIG) ... Read More »