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7 Things Marketing Can Learn from Improv

Second City Improv - Yes And' and other great reading for improvisers

Marketing is both an art and a science. Throughout the last hundred years, marketing has ebbed and flowed between these two disciplines, never quite finding the elusive balance between them. In the last five years, the marketing industry has become increasingly infatuated with the science side – for very good reasons. Thanks to the rise of digital and social media, ... Read More »