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Navigating the New Currencies of the Social Web: A Conversation with WCG’s Greg Matthews

GregMatthews_Headshot_image_18JUL13

The pace of today’s digital communications, largely driven by the evolution of its technology underpinnings, continues at breakneck speed – the latest Conversation Prism 4.0 created by Brian Solis and JESS3 that tracks social networking services across 26 categories, revealed 122 individual services were removed and 111 services were added just in the last 3 years.  With so many changes, ... Read More »

The New Pace of B2B Marketing: A Conversation with Crowe Horwath’s Cheryl Moe

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The face of B2B marketing is rapidly changing – according to eMarketer, social/digital media buying is up a whopping 55% and mobile marketing tactics grew nearly 30% in the last three years.  It’s a fascinating space to watch as digital channels continue to unfold and brand marketers respond to the opportunities these new channels create.  Last Fall I met Cheryl ... Read More »

Driving Social Brand Value Effectively: A Conversation with Social@Olgivy’s Peter Fasano

PeterFasano_Headshot_28NOV12

The digital media hype curve continues to rise and fall, bringing a dizzying array of marketing ‘gotta have its’ with each twist and turn.  Since my early days in digital media, Peter Fasano, now Senior Vice President for Social@Olgivy in Atlanta, has been one of my touchstones in the ever changing, never a dull moment industry.  Over the years, Pete ... Read More »

iMediaOutlook: 6 Trends to Watch in 2013

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2013 is off and running – time to take stock of various predictions about the evolution, maturation, coalescing of mobile, social and other digital trends.  Its an exciting time for all industries, thanks to rising device sophistication, increased bandwidth technology and feisty, knock em dead entrepreneurial spirit.  Ready or not, the face of business is about to get another makeover ... Read More »

Defining your Digital Strategy with the Audience in Mind: A Conversation with Morningstar’s Tara Giuliano

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This past summer, I had the pleasure of meeting several of Chicago’s rising female B2B marketing stars – among them Tara Giuliano, Director of Product Management & Marketing at Morningstar.  Tara and I quickly discovered we shared mutual passions for the evolution of digital media and it’s ability to transform culture within in our respective industries.  She is the President-elect ... Read More »

iMediaSpot: QuickSnap Facebook App – Let’s You Create ‘Moody’ Video Mashups

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Think you have to be a brilliant YouTube artist to create compelling social video content?  Thanks to the developers from SnapCuts, your next video mashup message is just a point and click away. What it is: New Facebook video app that allows ‘snapping’ together a series of TV/movie and other pre-made ‘mood’ event clips to share via Facebook or your ... Read More »

Can’t Teach an Old Dog New Tricks

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It’s a case of the old familiar.  Think back to the late 1990s – the Web 1.0 dawn before eCommerce saw everyone trying to stuff their print brochure onto the web = we ended up with brochureware.  Web 2.0 hasn’t been any different in my view – now, most brands are trying to stuff their websites into Facebook and e-mail ... Read More »