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7 Things Marketing Can Learn from Improv

Second City Improv - Yes And' and other great reading for improvisers

Marketing is both an art and a science. Throughout the last hundred years, marketing has ebbed and flowed between these two disciplines, never quite finding the elusive balance between them. In the last five years, the marketing industry has become increasingly infatuated with the science side – for very good reasons. Thanks to the rise of digital and social media, ... Read More »

Creating a Culture of Innovation that’s Built to Last

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Innovation.  Its easily one of the most used buzzwords floating through corporate hallways and coffee houses alike yet most would agree it is fundamentally misunderstood.  Vast numbers of books, articles, conferences describe key ideation processes, prototyping techniques and organizational structures ranging from venture funds and corporate innovation labs to start-up teams and enterprise crowdsourcing communities.  But even with all of ... Read More »

iMedi8: Inside Emerging Commerce

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This month’s edition of iMedi8 features eight great finds covering recent trends happening within mobile, social and other emerging forms of commerce.  From Facebook Gift Cards integration with brick & mortar and Pinterest in mom’s grocery shopping carts, to Amex enabled Tweet purchases and Foursquare expansion of credit card specials – eCommerce as we know it is poised for rapid ... Read More »

SXSWi 2013: In Search of the Next Big Thing

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It’s that time of year…March Madness is upon us.  For most, it’s the season for NCAA championship ball accompanied by frothy green pints of Irish ale.  But for the techno-geeks, creative chics and other innovator-enthusiasts, the early part of March heralds a 5-day pilgrimage to Austin, TX for the annual South by Southwest Interactive (SXSWi) or ‘Southby’ experience as it’s ... Read More »

Dachis Social Business Summit 2013: Data, Content, Culture & Conviction

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Yesterday, I spent the day with the Dachis Group at their annual Social Business Summit (SBS), now in its 4th year as a mecca for industry thought leaders and brand pioneers to exchange insights and challenge one another in their approach to social business.  The fantastic speaker lineup included vanguard strategists and authors of the models and frameworks defining the ... Read More »

iMedi8: Inside Innovation

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Welcome to the first edition of iMedi8 – featuring eight great reads, infographics and videos on an industry topic / trend each month.  Lately, my research in innovation has led me to some fantastic thought leadership pieces from top consulting minds, academics and brand leaders.  Each of the links below have directly contributed to my day job of designing and ... Read More »

Chicago Ideas Week 2012: Tech Talk Roundup – Change, Disruption, Oh My

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My inner tech geek got a chance to indulge itself with cartoons, StarTrek and V references and a sneak peek at one of the hottest 3-D printing products to hit the streets at a few of the CIW talks last week.  Both sessions I attended served up meaty insights and perspectives from heavily road-tested entrepreneurs and change agents along with ... Read More »

Chicago Ideas Week 2012: A Tale of 4 Labs and Your Creative Muse

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I spent much of my CIW 2012 Week right in the lab – no, these were not the terrible 4-hour chem labs that cloaked entire Tuesday afternoons over my first-year at UVa – instead, I spent 90-minute power brainstorm sessions sans white coat with a lot of markers, post-its, legos and play dough. Not a Bunsen burner in sight. Each ... Read More »

Chicago Ideas Week 2012: Living the iGeneration Today and Beyond

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For one week each October, Chicago Ideas Week (CIW) brings together some of the world’s most prolific speakers to share their entrepreneurial perspectives and inspire the innovations of tomorrow at more than 130 talks, lab sessions and tours across the city of Chicago. Through the melding of artists, engineers, technologists, inventors, scientists, musicians, economists, intrapreneurs and other passionate explorers, CIW aims ... Read More »