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7 Things Marketing Can Learn from Improv

Second City Improv - Yes And' and other great reading for improvisers

Marketing is both an art and a science. Throughout the last hundred years, marketing has ebbed and flowed between these two disciplines, never quite finding the elusive balance between them. In the last five years, the marketing industry has become increasingly infatuated with the science side – for very good reasons. Thanks to the rise of digital and social media, ... Read More »

iMediaSpot: Call Us Walter – Ad Agency Goes Pop-Up

CallUsWalter_logo_17APR13

The world of big brand agencies and scrappy startups briefly collided when J Walter Thompson’s brilliant agency accelerator, known as ‘Walter’, made it’s appearance at this year’s South by Southwest Interactive (SXSWi) last March.  Startups are often long on technology & product and come up short when it comes to getting their story told to the masses.  With Walter, a ... Read More »

SMWChicago12: SMW Party Experiment – Analog vs. Digital, Who Trumps Who?

SMWPartyExperiment_banner_03OCT12

Picture it – two simultaneous parties are taking place; one with a sultry speakeasy echo of the earliest of analog days, the other with a bright, electro-chill vibe lit up over a multitude of digital flashes and screens.  In one, smartphones are not permitted; in the other, large wall screens invite participants to add their own mark to the virtual ... Read More »

SMWChicago12: Warhol Meets Social – the Intersection of Crazy Good

Social Media Week Chicago 2012 - Warhol Meets Social Panel

I kicked off my Social Media Week Chicago festivities last week with the “Warhol Meets Social” panel, featuring a diverse set of artists David Hartt, VP Creative Director at Critical Mass, Young Sun Hang, Independent Artist and Michael Kozien, Associate Professor of Digital Media & Design College of Lake County.  Moderator,  Catherine Coykendall also from Critical Mass, fired up the ... Read More »