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7 Things Marketing Can Learn from Improv

Second City Improv - Yes And' and other great reading for improvisers

Marketing is both an art and a science. Throughout the last hundred years, marketing has ebbed and flowed between these two disciplines, never quite finding the elusive balance between them. In the last five years, the marketing industry has become increasingly infatuated with the science side – for very good reasons. Thanks to the rise of digital and social media, ... Read More »

5 Ways to Get Your Hands Dirty with Design Thinking

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Chicago Ideas Week (CIW) 2013 has come and gone – once again, this year’s Innovation Labs did not disappoint.  I was fortunate to attend five really amazing lab sessions and walked away with a whole new cadre of design thinking techniques and tools to spice up my team’s as well as my own innovation work.  Like most people, the images ... Read More »

Creating a Culture of Innovation that’s Built to Last

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Innovation.  Its easily one of the most used buzzwords floating through corporate hallways and coffee houses alike yet most would agree it is fundamentally misunderstood.  Vast numbers of books, articles, conferences describe key ideation processes, prototyping techniques and organizational structures ranging from venture funds and corporate innovation labs to start-up teams and enterprise crowdsourcing communities.  But even with all of ... Read More »

The New Pace of B2B Marketing: A Conversation with Crowe Horwath’s Cheryl Moe

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The face of B2B marketing is rapidly changing – according to eMarketer, social/digital media buying is up a whopping 55% and mobile marketing tactics grew nearly 30% in the last three years.  It’s a fascinating space to watch as digital channels continue to unfold and brand marketers respond to the opportunities these new channels create.  Last Fall I met Cheryl ... Read More »

Defining your Digital Strategy with the Audience in Mind: A Conversation with Morningstar’s Tara Giuliano

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This past summer, I had the pleasure of meeting several of Chicago’s rising female B2B marketing stars – among them Tara Giuliano, Director of Product Management & Marketing at Morningstar.  Tara and I quickly discovered we shared mutual passions for the evolution of digital media and it’s ability to transform culture within in our respective industries.  She is the President-elect ... Read More »

Chicago Ideas Week 2012: Tech Talk Roundup – Change, Disruption, Oh My

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My inner tech geek got a chance to indulge itself with cartoons, StarTrek and V references and a sneak peek at one of the hottest 3-D printing products to hit the streets at a few of the CIW talks last week.  Both sessions I attended served up meaty insights and perspectives from heavily road-tested entrepreneurs and change agents along with ... Read More »

Chicago Ideas Week 2012: A Tale of 4 Labs and Your Creative Muse

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I spent much of my CIW 2012 Week right in the lab – no, these were not the terrible 4-hour chem labs that cloaked entire Tuesday afternoons over my first-year at UVa – instead, I spent 90-minute power brainstorm sessions sans white coat with a lot of markers, post-its, legos and play dough. Not a Bunsen burner in sight. Each ... Read More »

Chicago Ideas Week 2012: Living the iGeneration Today and Beyond

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For one week each October, Chicago Ideas Week (CIW) brings together some of the world’s most prolific speakers to share their entrepreneurial perspectives and inspire the innovations of tomorrow at more than 130 talks, lab sessions and tours across the city of Chicago. Through the melding of artists, engineers, technologists, inventors, scientists, musicians, economists, intrapreneurs and other passionate explorers, CIW aims ... Read More »