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Weekly Infographic Candy: The History of Hashtags

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The online world is rapidly becoming more visual.  Photo streams, viral videos and snazzy SlideShareware rule the social news feed.  In particular, Infographics are the new black when it comes to communicating research data, trends, case studies, unique histories plus all kinds of random trivia and pop culture. Over the past year, I’ve become addicted to Infographic communities like Visual.ly ... Read More »

Managing the Changing Digital Dynamic: A Conversation with Hilton Worldwide’s Virginia Suliman

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The travel industry has a deep heritage in digital media going back to the earliest Web 1.0 days when consumers discovered they could research and book their flights and hotels online.  This simple, yet powerful capability is what initially drew me into the consumer digital world – I’ve been hooked ever since.  Nearly two decades later, the travel industry is ... Read More »

The Trouble with E-Mail: 6 Ways for Brands to Re-Humanize It

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Are you choking on your inbox these days?  Well, your not alone.  According to a survey conducted by Campaigner on the use and influence of mobile e-mails, at least 10% of respondents reported receiving in excess of 300 e-mails a day.  Close to one-third went on to say that at least 75% of their messages were marketing or promotional in ... Read More »

iMedi8: Inside Augmented Reality

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This month’s edition of iMedi8 features eight interesting posts covering recent trends around the use of augmented reality.  According to Juniper Research, AR applications are expected to generate close to $300 million in revenues globally in 2013.  Yet, a recent survey by BiTE Interactive revealed that 38% of people say they would not buy or wear Google Glass even if ... Read More »

Socking It to your Customers with Social Utility: A Tale of 2 Brands #CAMAExpert

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Last week, the Chicago chapter of the American Marketing Association (AMA) brought together powerful +100 year-old consumer brand Walgreens with clever, rising startup Georama to share how they each built sticky customer experiences through a committed focus to creating social media utility. Walgreens is no stranger to serving the utilitarian needs of its customers on a daily basis.  A few ... Read More »