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Socking It to your Customers with Social Utility: A Tale of 2 Brands #CAMAExpert

swiss-army knife_image_11JUN13

Last week, the Chicago chapter of the American Marketing Association (AMA) brought together powerful +100 year-old consumer brand Walgreens with clever, rising startup Georama to share how they each built sticky customer experiences through a committed focus to creating social media utility. Walgreens is no stranger to serving the utilitarian needs of its customers on a daily basis.  A few ... Read More »

SMWChicago12: Cars.com – Rev Up Your Social Enterprise

Social Car Dashboard

I love panels where people tell it like it is from the trenches.  Last week Cars.com hosted a Social Media Week Chicago discussion to talk about what it really means to roll up your company’s sleeves and ‘get social’.  Kerri Noeth, Director of Social Business, Vicki Ledajacks, Director of CRM and Kerry Sugrue, Social Community Manager brought a comprehensive view ... Read More »

P&G’s Digital Vision + Open Innovation: Keys Behind their Success

Execs Club of Chicago - P&G CEO Bob McDonald

Over the last few months, I’ve been looking into various enterprise innovation programs to discover some of the secrets behind their market success.  In my searches, I came across a recent Global Innovation 1000 study by Booze & Company that found the top 10 Most Innovative companies outperformed the top R&D Spenders in several key financial metrics by a significant ... Read More »