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By it’s very definition – the term reboot means to literally shut down and re-start.  The concept may have been popularized by the personal computing age but the behavioral underpinnings have long been a part of human culture.  Whether it’s re-decorating your house, re-starting your career or re-locating to another city – life is a series of reboots, sometimes intentionally or unintentionally planned.

Back in 2009, I started blogging about trends I was observing with various consumer and B2B brand usages of digital media (archive posts available here).  At the time, I had hung out my own consulting shingle and blogging was a tremendous way to not only share my own views, but also engage other thought leaders in the discussion.  I managed to stay with it for about a year and a half, until the demands of my new full-time gig and move to Chicago consumed all of the excess writing bandwidth I had left.  Months would go by and the promises I made to myself to sit down and bang out that next post kept piling up and up.  Face it – blogging takes focus and continuous dedication.  It’s not just enough to slap up some feel good pithy commentary de jour of the day.  Good blogs post regularly and thoughtfully and great blogs post prolifically and build community with other readers/authors.  It takes time and I greatly admire those who have stuck with it over the long haul and delivered superb commentary and thought leadership (you can check out some my faves here)

So here I am, back at the keyboard (a MAC this time) and looking to reboot my bloglife.  You may be asking, what’s going to be different this time around?

  • Shift in focus from just brand digital media marketing to a larger digital, strategy and innovation outlook
  • More of an editorial feature type approach to the content – aka digestible nuggets that are a quick read, and
  • Resolving to integrate my blogging back into my everyday life – sharing the events, great conversations and reading that catches my eye on a regular basis.

Moving onto WordPress and snagging a good template goes a long way too.  Special thanks to @jpaterick for lending her gracious illustrative talents and WordPress mojo, @jwillie and @kevinlukemay for the proverbial kick in the butt to get back into the posting groove.

I’m excited to reboot my blog and continue the journey into the next stages of emerging media with all of you.

About Michelle Batten

Michelle Batten is a seasoned digital marketing & advertising leader. She has spent two decades in the interactive arena, working with Fortune 1000 brands + start-ups to define and execute their digital initiatives. An emerging media visionary, Michelle is currently serving as Head of Global Marketing for Mobile & Innovation Intrapreneur for Amadeus, a global travel technology company. She is also the President for the Chicago American Marketing Association. Her passions include culture + tech evolution, mentoring, experiential travel and foodspotting.


  1. Michelle,

    I went through the exact same thing. My biggest regret for 2010 – 2011 was stopping Ribblog; letting the demands of writing for other people take the upper hand. It may take a while to get the rhythm back.

    Congrats. The site looks great and your ideas are always valuable.


    • John, thanks for stopping by, taking time to read and share your kind words! Glad to know that I’m not the only one who struggles with ‘blog guilt’ 😉 Running a digital forum of any kind to express one’s opinions takes considerable time and effort. I have huge respect for those who have consistently cultivated their blogs content and relationships over the years – it’s not as easy as it looks, especially as you point out when other demands require your full attention.

      Hope you’re keeping well in the ATL – I always enjoy your commentary and look forward to seeing the Ribblog back in rhythm.