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Weekly Infographic Candy: The History of Hashtags

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The online world is rapidly becoming more visual.  Photo streams, viral videos and snazzy SlideShareware rule the social news feed.  In particular, Infographics are the new black when it comes to communicating research data, trends, case studies, unique histories plus all kinds of random trivia and pop culture. Over the past year, I’ve become addicted to Infographic communities like Visual.ly ... Read More »

Managing the Changing Digital Dynamic: A Conversation with Hilton Worldwide’s Virginia Suliman

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The travel industry has a deep heritage in digital media going back to the earliest Web 1.0 days when consumers discovered they could research and book their flights and hotels online.  This simple, yet powerful capability is what initially drew me into the consumer digital world – I’ve been hooked ever since.  Nearly two decades later, the travel industry is ... Read More »

iMediaLabs: Collaboration XOXO with Basecamp

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Secret. Ongoing inspiration, brainstorming, problem solving and learning with others rarely happens in your inbox.  To truly tap into the collective power of your team and/or extended peer community requires getting out of your daily e-mail stream and interacting in a more fluid and contextual digital environment with a human face. Six months ago, I introduced my innovation team to ... Read More »

The Trouble with E-Mail: 6 Ways for Brands to Re-Humanize It

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Are you choking on your inbox these days?  Well, your not alone.  According to a survey conducted by Campaigner on the use and influence of mobile e-mails, at least 10% of respondents reported receiving in excess of 300 e-mails a day.  Close to one-third went on to say that at least 75% of their messages were marketing or promotional in ... Read More »

Navigating the New Currencies of the Social Web: A Conversation with WCG’s Greg Matthews

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The pace of today’s digital communications, largely driven by the evolution of its technology underpinnings, continues at breakneck speed – the latest Conversation Prism 4.0 created by Brian Solis and JESS3 that tracks social networking services across 26 categories, revealed 122 individual services were removed and 111 services were added just in the last 3 years.  With so many changes, ... Read More »

iMedi8: Inside Augmented Reality

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This month’s edition of iMedi8 features eight interesting posts covering recent trends around the use of augmented reality.  According to Juniper Research, AR applications are expected to generate close to $300 million in revenues globally in 2013.  Yet, a recent survey by BiTE Interactive revealed that 38% of people say they would not buy or wear Google Glass even if ... Read More »

Socking It to your Customers with Social Utility: A Tale of 2 Brands #CAMAExpert

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Last week, the Chicago chapter of the American Marketing Association (AMA) brought together powerful +100 year-old consumer brand Walgreens with clever, rising startup Georama to share how they each built sticky customer experiences through a committed focus to creating social media utility. Walgreens is no stranger to serving the utilitarian needs of its customers on a daily basis.  A few ... Read More »

iMedi8: Inside Gamification

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This month’s edition of iMedi8 features eight great finds covering recent trends happening within the world of gamification.  With analysts claiming that gamification will be in 25% of redesigned business processes by 2015, how are marketers preparing themselves to capitalize appropriately on the fun, play, transparency, design and challenge games can offer to the achievement of their business objectives?  Some ... Read More »

iMediaSpot: Call Us Walter – Ad Agency Goes Pop-Up

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The world of big brand agencies and scrappy startups briefly collided when J Walter Thompson’s brilliant agency accelerator, known as ‘Walter’, made it’s appearance at this year’s South by Southwest Interactive (SXSWi) last March.  Startups are often long on technology & product and come up short when it comes to getting their story told to the masses.  With Walter, a ... Read More »

The New Pace of B2B Marketing: A Conversation with Crowe Horwath’s Cheryl Moe

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The face of B2B marketing is rapidly changing – according to eMarketer, social/digital media buying is up a whopping 55% and mobile marketing tactics grew nearly 30% in the last three years.  It’s a fascinating space to watch as digital channels continue to unfold and brand marketers respond to the opportunities these new channels create.  Last Fall I met Cheryl ... Read More »