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iMedi8: Inside Innovation

Welcome to the first edition of iMedi8 – featuring eight great reads, infographics and videos on an industry topic / trend each month.  Lately, my research in innovation has led me to some fantastic thought leadership pieces from top consulting minds, academics and brand leaders.  Each of the links below have directly contributed to my day job of designing and implementing a scalable, corporate innovation program.

Global Innovation 1000 Study: Why Culture is Key? by Booz Allen

Fascinating study of the drivers behind the top innovators, includes a look at the performance of three types of innovation strategies used by enterprises.  This is a link to their 2011 study – you can access the 2012 and previous year’s research as well.

How P&G Tripled It’s Innovation Success Rate by Bruce Brown and Scott D Anthony

Solid case study of P&G’s strategy to create a new growth factory within its enterprise.

Innovate Faster or Innovate Better? by Scott D Anthony

Scott breaks down the pitfalls of isolating corporate innovation initiatives and includes links to additional articles that illustrate the delicate balance of capability-exchange between legacy and disruptive mindsets.

Lessons in Innovation Leadership with Bob Gamgort by Nielsen Wire

Great interview with Pinnacle Foods CEO, Bob Gamgort where he shares experiences, summarizes key lessons concerning what worked, what didn’t work and why, and describes what it takes to create a successful culture of innovation across a large company.

5 Big Trends in Business Innovation 2012 by Rita McGrath via Forbes

Brief, insightful look at innovation changes re-shaping the business landscape and offers three practical application strategies for intrapreneurs.

Building A Better Skunk Works from Fast Company

Oldie but goodie 2005 article describes the story behind the launch of IBM’s now infamous Emerging Business Opportunities (EBO) innovation program.

Pixar’s Brad Bird on Fostering Innovation by GigaOM

Another classic based on 2008 McKinsey Quarterly piece that asked what stimulating the creativity of animators had in common with developing new product ideas or technology breakthroughs, featuring Pixar’s top Director Brad Bird.

How to Build a Culture of Innovation by BudCo

Simple infographic summarizes 6 key principles to building a strong culture of innovation.

I’m always on the lookout for good reads, are there any others you would add?  Please share them here.

About Michelle Batten

Michelle Batten is a seasoned digital marketing & advertising leader. She has spent two decades in the interactive arena, working with Fortune 1000 brands + start-ups to define and execute their digital initiatives. An emerging media visionary, Michelle is currently serving as Head of Global Marketing for Mobile & Innovation Intrapreneur for Amadeus, a global travel technology company. She is also the President for the Chicago American Marketing Association. Her passions include culture + tech evolution, mentoring, experiential travel and foodspotting.

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