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posts showcasing the best and brightest from the digital-strategy-innovation landscape.

iMediaSpot: Holy Unconventional Marketing, SFBatKid!

SFBatkid_Saving Damsel_featureimage_image_15NOV13

For the last year, everyone has been talking about ‘the Oreo moment’ and how to make their marketing more ‘real-time’ in order to seize opportunity during live events with the hopes of going viral.  Now, the Make-A-Wish Foundation has shown us how to unleash your brand purpose and create a memorable real-time experience that doesn’t feel much like marketing. What ... Read More »

iMediaSpot: Call Us Walter – Ad Agency Goes Pop-Up

CallUsWalter_logo_17APR13

The world of big brand agencies and scrappy startups briefly collided when J Walter Thompson’s brilliant agency accelerator, known as ‘Walter’, made it’s appearance at this year’s South by Southwest Interactive (SXSWi) last March.  Startups are often long on technology & product and come up short when it comes to getting their story told to the masses.  With Walter, a ... Read More »

iMediaSpot: Bazaart iPad App – Turns Your Pins into Personalized Shopping Catalog

Make personalized look books from your Pinterest pins on your iPad

Remember the days of making magazine picture collages of the people, places and things that inspired you or were on your holiday wish list?  Now you can put away your scissors and glue sticks, with the snazzy new shoppable catalog ala look book creation tool courtesy of Bazaart. What it is: iPad app that allows fashionistas and their fans to ... Read More »

iMediaSpot: QuickSnap Facebook App – Let’s You Create ‘Moody’ Video Mashups

QuickSnap_AllFacebook_image_08SEP12

Think you have to be a brilliant YouTube artist to create compelling social video content?  Thanks to the developers from SnapCuts, your next video mashup message is just a point and click away. What it is: New Facebook video app that allows ‘snapping’ together a series of TV/movie and other pre-made ‘mood’ event clips to share via Facebook or your ... Read More »