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industry news commentary plus iMediaSpot sightings of the best and brightest from the digital-strategy-innovation landscape.

iMediaSpot: Holy Unconventional Marketing, SFBatKid!

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For the last year, everyone has been talking about ‘the Oreo moment’ and how to make their marketing more ‘real-time’ in order to seize opportunity during live events with the hopes of going viral.  Now, the Make-A-Wish Foundation has shown us how to unleash your brand purpose and create a memorable real-time experience that doesn’t feel much like marketing. What ... Read More »

Weekly Infographic Candy: State of Mobile 2013

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Mobile is now part of the fabric of daily life.  By the end of 2013, there will be more smartphones than people on the planet. This week’s Infographic is brought to you by the Digital Buzz Blog with a dizzying array of growth stats depicting how media consumption habits have changed thanks to the proliferation of mobile devices.  As we ... Read More »

Weekly Infographic Candy: Social Media Facts 2013

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Social media channels are entering the mainstream media as the largest players now attract between 70M and 1.5 billion users worldwide.  With mass growth come new waves of audience adoption and behavior that will require marketers to be even more nimble as they plan the next generation of their engagement strategies. This week’s little infographic gem is brought to you ... Read More »

Weekly Infographic Candy: 25 Awesome Social Media Tools Your Brand Should be Using

CandyBowl_image_01OCT13

Social media is in prime time mode.  With the dizzying array of social channels and new features, marketers need to arm themselves with more sophisticated tools to keep up with their consumers and stay relevant. Today’s Infographic treat comes from the folks at the Social Media Strategies Summit and is very handy run down of the latest and greatest social ... Read More »

Weekly Infographic Candy: The History of Hashtags

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The online world is rapidly becoming more visual.  Photo streams, viral videos and snazzy SlideShareware rule the social news feed.  In particular, Infographics are the new black when it comes to communicating research data, trends, case studies, unique histories plus all kinds of random trivia and pop culture. Over the past year, I’ve become addicted to Infographic communities like Visual.ly ... Read More »

iMediaSpot: Call Us Walter – Ad Agency Goes Pop-Up

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The world of big brand agencies and scrappy startups briefly collided when J Walter Thompson’s brilliant agency accelerator, known as ‘Walter’, made it’s appearance at this year’s South by Southwest Interactive (SXSWi) last March.  Startups are often long on technology & product and come up short when it comes to getting their story told to the masses.  With Walter, a ... Read More »

Turning Bullish on Facebook…Wait and See

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Ever since its IPO in May of this year, the speculation on the value of Facebook has been fodder for analysts and everyday water cooler conversations.  With a market debut price of $38 per share that quickly plummeted to $21 within 5 months, Facebook was quickly dismissed as an overhyped, hot headed upstart destined to follow in the footstep of ... Read More »

iMediaSpot: Bazaart iPad App – Turns Your Pins into Personalized Shopping Catalog

Make personalized look books from your Pinterest pins on your iPad

Remember the days of making magazine picture collages of the people, places and things that inspired you or were on your holiday wish list?  Now you can put away your scissors and glue sticks, with the snazzy new shoppable catalog ala look book creation tool courtesy of Bazaart. What it is: iPad app that allows fashionistas and their fans to ... Read More »

iMediaSpot: QuickSnap Facebook App – Let’s You Create ‘Moody’ Video Mashups

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Think you have to be a brilliant YouTube artist to create compelling social video content?  Thanks to the developers from SnapCuts, your next video mashup message is just a point and click away. What it is: New Facebook video app that allows ‘snapping’ together a series of TV/movie and other pre-made ‘mood’ event clips to share via Facebook or your ... Read More »