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opinion posts on digital trends, strategies and latest innovations plus write-ups on related industry research.

Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

Mobile Customer Experience - What's Now & What's Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and brand.  But the consumer mobile experience ... Read More »

7 Things Marketing Can Learn from Improv

Second City Improv - Yes And' and other great reading for improvisers

Marketing is both an art and a science. Throughout the last hundred years, marketing has ebbed and flowed between these two disciplines, never quite finding the elusive balance between them. In the last five years, the marketing industry has become increasingly infatuated with the science side – for very good reasons. Thanks to the rise of digital and social media, ... Read More »

iMedia Labs: Learning to Embrace the Beauty of Imperfection

Alingment_feature_image_07NOV13

It’s been almost a month since Chicago Ideas Week #CIW 2013 wrapped – after attending 17 different events I’m still absorbing a lot of mind blowing stories and great tools.  But the one thing that has persistently occupied my mind is the epic battle of the Perfect vs Imperfect, which at times as haunted me more often than I’d like ... Read More »

iMedi8: Inside Social TV

SocialTV_Feature_image_27OCT13

This month’s edition of iMedi8 features eight informative posts covering recent trends around the growth of social television also known as connected television.  Social television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.  It was named one of the ten most important emerging technologies ... Read More »

The Trouble with E-Mail: 6 Ways for Brands to Re-Humanize It

E-mailBrokenHeart_image_09SEP13

Are you choking on your inbox these days?  Well, your not alone.  According to a survey conducted by Campaigner on the use and influence of mobile e-mails, at least 10% of respondents reported receiving in excess of 300 e-mails a day.  Close to one-third went on to say that at least 75% of their messages were marketing or promotional in ... Read More »

iMedi8: Inside Augmented Reality

iMedi8_AugmentedReality_image_01JUL13

This month’s edition of iMedi8 features eight interesting posts covering recent trends around the use of augmented reality.  According to Juniper Research, AR applications are expected to generate close to $300 million in revenues globally in 2013.  Yet, a recent survey by BiTE Interactive revealed that 38% of people say they would not buy or wear Google Glass even if ... Read More »

iMediaSpot: Call Us Walter – Ad Agency Goes Pop-Up

CallUsWalter_logo_17APR13

The world of big brand agencies and scrappy startups briefly collided when J Walter Thompson’s brilliant agency accelerator, known as ‘Walter’, made it’s appearance at this year’s South by Southwest Interactive (SXSWi) last March.  Startups are often long on technology & product and come up short when it comes to getting their story told to the masses.  With Walter, a ... Read More »

iMedi8: Inside Emerging Commerce

iMedi8_FeatureImage_image_26MAR13

This month’s edition of iMedi8 features eight great finds covering recent trends happening within mobile, social and other emerging forms of commerce.  From Facebook Gift Cards integration with brick & mortar and Pinterest in mom’s grocery shopping carts, to Amex enabled Tweet purchases and Foursquare expansion of credit card specials – eCommerce as we know it is poised for rapid ... Read More »

SXSWi 2013: In Search of the Next Big Thing

SXSWi_SignFeature_image_10MAR13

It’s that time of year…March Madness is upon us.  For most, it’s the season for NCAA championship ball accompanied by frothy green pints of Irish ale.  But for the techno-geeks, creative chics and other innovator-enthusiasts, the early part of March heralds a 5-day pilgrimage to Austin, TX for the annual South by Southwest Interactive (SXSWi) or ‘Southby’ experience as it’s ... Read More »

The Lean Startup: 10 Lessons for Us All

LeanStartup_BookCover_image_05MAR13

Entrepreneurship.  Disruption.  The Next Big Thing.  Invention is alive and well.  Over the last decade, we’ve seen an explosion of startups – some like Twitter and Pinterest have left an indelible mark on our culture while others barely eeked out a puff of smoke as they faded into the distance.  Disruption is also raging inside corporate walls at places like ... Read More »