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Yearly Archives: 2016

Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

Mobile Customer Experience - What's Now & What's Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and brand.  But the consumer mobile experience ... Read More »

7 Things Marketing Can Learn from Improv

Second City Improv - Yes And' and other great reading for improvisers

Marketing is both an art and a science. Throughout the last hundred years, marketing has ebbed and flowed between these two disciplines, never quite finding the elusive balance between them. In the last five years, the marketing industry has become increasingly infatuated with the science side – for very good reasons. Thanks to the rise of digital and social media, ... Read More »