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Monthly Archives: November 2013

iMediaSpot: Holy Unconventional Marketing, SFBatKid!

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For the last year, everyone has been talking about ‘the Oreo moment’ and how to make their marketing more ‘real-time’ in order to seize opportunity during live events with the hopes of going viral.  Now, the Make-A-Wish Foundation has shown us how to unleash your brand purpose and create a memorable real-time experience that doesn’t feel much like marketing. What ... Read More »

iMedia Labs: Learning to Embrace the Beauty of Imperfection

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It’s been almost a month since Chicago Ideas Week #CIW 2013 wrapped – after attending 17 different events I’m still absorbing a lot of mind blowing stories and great tools.  But the one thing that has persistently occupied my mind is the epic battle of the Perfect vs Imperfect, which at times as haunted me more often than I’d like ... Read More »

Weekly Infographic Candy: State of Mobile 2013

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Mobile is now part of the fabric of daily life.  By the end of 2013, there will be more smartphones than people on the planet. This week’s Infographic is brought to you by the Digital Buzz Blog with a dizzying array of growth stats depicting how media consumption habits have changed thanks to the proliferation of mobile devices.  As we ... Read More »

iMedi8: Inside Social TV

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This month’s edition of iMedi8 features eight informative posts covering recent trends around the growth of social television also known as connected television.  Social television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.  It was named one of the ten most important emerging technologies ... Read More »