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Monthly Archives: September 2013

Managing the Changing Digital Dynamic: A Conversation with Hilton Worldwide’s Virginia Suliman

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The travel industry has a deep heritage in digital media going back to the earliest Web 1.0 days when consumers discovered they could research and book their flights and hotels online.  This simple, yet powerful capability is what initially drew me into the consumer digital world – I’ve been hooked ever since.  Nearly two decades later, the travel industry is ... Read More »

iMediaLabs: Collaboration XOXO with Basecamp

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Secret. Ongoing inspiration, brainstorming, problem solving and learning with others rarely happens in your inbox.  To truly tap into the collective power of your team and/or extended peer community requires getting out of your daily e-mail stream and interacting in a more fluid and contextual digital environment with a human face. Six months ago, I introduced my innovation team to ... Read More »

The Trouble with E-Mail: 6 Ways for Brands to Re-Humanize It

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Are you choking on your inbox these days?  Well, your not alone.  According to a survey conducted by Campaigner on the use and influence of mobile e-mails, at least 10% of respondents reported receiving in excess of 300 e-mails a day.  Close to one-third went on to say that at least 75% of their messages were marketing or promotional in ... Read More »