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Monthly Archives: June 2013

Socking It to your Customers with Social Utility: A Tale of 2 Brands #CAMAExpert

swiss-army knife_image_11JUN13

Last week, the Chicago chapter of the American Marketing Association (AMA) brought together powerful +100 year-old consumer brand Walgreens with clever, rising startup Georama to share how they each built sticky customer experiences through a committed focus to creating social media utility. Walgreens is no stranger to serving the utilitarian needs of its customers on a daily basis.  A few ... Read More »