It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before. New trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and brand. But the consumer mobile experience ... Read More »
Marketing is both an art and a science. Throughout the last hundred years, marketing has ebbed and flowed between these two disciplines, never quite finding the elusive balance between them. In the last five years, the marketing industry has become increasingly infatuated with the science side – for very good reasons. Thanks to the rise of digital and social media, ... Read More »
For the last year, everyone has been talking about ‘the Oreo moment’ and how to make their marketing more ‘real-time’ in order to seize opportunity during live events with the hopes of going viral. Now, the Make-A-Wish Foundation has shown us how to unleash your brand purpose and create a memorable real-time experience that doesn’t feel much like marketing. What ... Read More »
It’s been almost a month since Chicago Ideas Week #CIW 2013 wrapped – after attending 17 different events I’m still absorbing a lot of mind blowing stories and great tools. But the one thing that has persistently occupied my mind is the epic battle of the Perfect vs Imperfect, which at times as haunted me more often than I’d like ... Read More »
Mobile is now part of the fabric of daily life. By the end of 2013, there will be more smartphones than people on the planet. This week’s Infographic is brought to you by the Digital Buzz Blog with a dizzying array of growth stats depicting how media consumption habits have changed thanks to the proliferation of mobile devices. As we ... Read More »
This month’s edition of iMedi8 features eight informative posts covering recent trends around the growth of social television also known as connected television. Social television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content. It was named one of the ten most important emerging technologies ... Read More »
Social media channels are entering the mainstream media as the largest players now attract between 70M and 1.5 billion users worldwide. With mass growth come new waves of audience adoption and behavior that will require marketers to be even more nimble as they plan the next generation of their engagement strategies. This week’s little infographic gem is brought to you ... Read More »
Chicago Ideas Week (CIW) 2013 has come and gone – once again, this year’s Innovation Labs did not disappoint. I was fortunate to attend five really amazing lab sessions and walked away with a whole new cadre of design thinking techniques and tools to spice up my team’s as well as my own innovation work. Like most people, the images ... Read More »
Social media is in prime time mode. With the dizzying array of social channels and new features, marketers need to arm themselves with more sophisticated tools to keep up with their consumers and stay relevant. Today’s Infographic treat comes from the folks at the Social Media Strategies Summit and is very handy run down of the latest and greatest social ... Read More »
Innovation. Its easily one of the most used buzzwords floating through corporate hallways and coffee houses alike yet most would agree it is fundamentally misunderstood. Vast numbers of books, articles, conferences describe key ideation processes, prototyping techniques and organizational structures ranging from venture funds and corporate innovation labs to start-up teams and enterprise crowdsourcing communities. But even with all of ... Read More »
