This month’s edition of iMedi8 features eight great finds covering recent trends happening within the world of gamification. With analysts claiming that gamification will be in 25% of redesigned business processes by 2015, how are marketers preparing themselves to capitalize appropriately on the fun, play, transparency, design and challenge games can offer to the achievement of their business objectives? Some ... Read More »
The world of big brand agencies and scrappy startups briefly collided when J Walter Thompson’s brilliant agency accelerator, known as ‘Walter’, made it’s appearance at this year’s South by Southwest Interactive (SXSWi) last March. Startups are often long on technology & product and come up short when it comes to getting their story told to the masses. With Walter, a ... Read More »
The face of B2B marketing is rapidly changing – according to eMarketer, social/digital media buying is up a whopping 55% and mobile marketing tactics grew nearly 30% in the last three years. It’s a fascinating space to watch as digital channels continue to unfold and brand marketers respond to the opportunities these new channels create. Last Fall I met Cheryl ... Read More »
This month’s edition of iMedi8 features eight great finds covering recent trends happening within mobile, social and other emerging forms of commerce. From Facebook Gift Cards integration with brick & mortar and Pinterest in mom’s grocery shopping carts, to Amex enabled Tweet purchases and Foursquare expansion of credit card specials – eCommerce as we know it is poised for rapid ... Read More »
Confession. I’m in love with Google + Hangouts. Yes, I’ve been completely bitten by the video chat bug. Skype and Facetime have been around for quite a while…what took me so long to discover the joys of digitally-enabled face-to-face interaction? If you haven’t tried a Hangout yet, let me share 3 killer reasons why you shouldn’t wait any longer… 1 ... Read More »
The digital media hype curve continues to rise and fall, bringing a dizzying array of marketing ‘gotta have its’ with each twist and turn. Since my early days in digital media, Peter Fasano, now Senior Vice President for Social@Olgivy in Atlanta, has been one of my touchstones in the ever changing, never a dull moment industry. Over the years, Pete ... Read More »
It’s that time of year…March Madness is upon us. For most, it’s the season for NCAA championship ball accompanied by frothy green pints of Irish ale. But for the techno-geeks, creative chics and other innovator-enthusiasts, the early part of March heralds a 5-day pilgrimage to Austin, TX for the annual South by Southwest Interactive (SXSWi) or ‘Southby’ experience as it’s ... Read More »
Yesterday, I spent the day with the Dachis Group at their annual Social Business Summit (SBS), now in its 4th year as a mecca for industry thought leaders and brand pioneers to exchange insights and challenge one another in their approach to social business. The fantastic speaker lineup included vanguard strategists and authors of the models and frameworks defining the ... Read More »
Entrepreneurship. Disruption. The Next Big Thing. Invention is alive and well. Over the last decade, we’ve seen an explosion of startups – some like Twitter and Pinterest have left an indelible mark on our culture while others barely eeked out a puff of smoke as they faded into the distance. Disruption is also raging inside corporate walls at places like ... Read More »
Welcome to the first edition of iMedi8 – featuring eight great reads, infographics and videos on an industry topic / trend each month. Lately, my research in innovation has led me to some fantastic thought leadership pieces from top consulting minds, academics and brand leaders. Each of the links below have directly contributed to my day job of designing and ... Read More »
